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Business & Management
The Lean Startup by Eric Ries: How Today's Entrepreneurs Use Continuous Innovation, Hardcover
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ConditionNew
FormatPhysical book
ISBN-139780307887894
Publisher: Currency
Condition: New
ISBN-13: 9780307887894
Author: Eric Ries
Format: Hardcover
Eric Ries's book on startup method in hardcover, arguing that a new venture is best understood as a series of experiments rather than the execution of a plan.
It works through the build-measure-learn loop, the minimum viable product, validated learning, actionable versus vanity metrics, and how a team decides whether to persevere with a direction or pivot away from it.
Read by founders, product managers and teams inside larger organisations running new initiatives.
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