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Business & Management
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek, Paperback
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ConditionNew
FormatPhysical book
ISBN-139781591846444
Publisher: Portfolio
Condition: New
ISBN-13: 9781591846444
Author: Simon Sinek
Format: Paperback
A paperback business book built around the argument that organisations and leaders who can articulate why they exist earn a different kind of loyalty from those who only describe what they do.
Sinek develops the idea through examples of companies and figures that communicated purpose first, and explains how the pattern can be applied to hiring, product decisions and internal communication.
Read by founders, managers and marketers, and often used as a framing text in workshops.
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