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Psychology & Counseling
Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini, Paperback
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ConditionNew
FormatPhysical book
ISBN-139780061241895
Publisher: Harper Business
Condition: New
ISBN-13: 9780061241895
Author: Robert B. Cialdini
Format: Paperback
The revised edition of Robert Cialdini's study of persuasion, in paperback. It sets out the principles that make people say yes, and why those principles work even when a person can see them being used.
The chapters cover reciprocation, commitment and consistency, social proof, liking, authority and scarcity, with examples drawn from sales, fundraising, advertising and everyday life.
Read by marketers, negotiators and salespeople, and by general readers who want to recognise these techniques when they are aimed at them.
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