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Psychology & Counseling
Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Paperback
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ConditionNew
FormatPhysical book
ISBN-139780063136892
Publisher: Harper Business
Condition: New
ISBN-13: 9780063136892
Author: Robert B. Cialdini
Format: Paperback
The new and expanded edition of Cialdini's Influence, in paperback. It revisits the original principles of persuasion and adds material reflecting how they operate in an online environment.
Alongside reciprocation, commitment and consistency, social proof, liking, authority and scarcity, this edition adds a further principle drawn from the author's later research on unity and shared identity.
The natural choice for readers who want the fullest version of the book rather than the earlier revised edition.
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